Small
3″ × 2″ · only 2 per card
$189/ mailing
- 3″ × 2″ spot, two stacked on the back of the card
- Your category locked for that mailing
- Logo, offer, and contact details
- Design and proofing included
- Delivered to 5,000 homes
▪ Community mail cards across the STL Metro
One card.
5,000 mailboxes.
Your category, alone.
STL Metro Spotlight puts your business on a single, keepable card mailed to 5,000 homes in the community you actually serve. One business per category, so you're not sitting next to three of your competitors.
- 5,000
- homes per community
- 1
- business per category
- $0
- contract, cancel anytime
Support Your Local Community
Tap a spot to see what you would own.
13 spots per card: 4 Premium, 7 Standard, 2 Small. Every one a different category.
/ How a spot works
Pick a community. Claim a category. We handle the rest.
No ad agency runaround, no rate card gymnastics. Four steps from first email to a card sitting on 5,000 kitchen counters.
01
Tell us your community
Say where your customers actually live: Edwardsville, O'Fallon, Kirkwood, wherever. We'll tell you whether that card is live, filling, or still forming.
02
Claim your category
One roofer. One dentist. One pizza place. Once a category is claimed on a community's card, it's closed to your competitors for that mailing.
03
We design the spot
Send us a logo and what you want to say. Design and layout are included, and you approve a proof before anything goes to print.
04
It lands in 5,000 homes
Cards mail every other month to every door in the community. Keepable, fridge-worthy, and in the house long after a social post is gone.
+ Spot pricing
Per mailing. Per community. No contract.
Pay per mailing, or book three and save 10%. Cards go out every other month, so three mailings covers about six months.
Standard
3″ × 4″ · only 7 per card
$329/ mailing
- 3″ × 4″ full-height panel, double the Small
- Your category locked for that mailing
- Room for an offer, photo, and QR code
- Design and proofing included
- Delivered to 5,000 homes
Premium
6″ × 4″ · only 4 per card
$569/ mailing
- 6″ × 4″, double a Standard, anchoring a row
- Your logo on the front of the card
- Your category locked for that mailing
- Design and proofing included
- Delivered to 5,000 homes
More than one community?
If you serve half the metro (a contractor, a franchise, a clinic with four locations), buying spots one card at a time isn't the right shape. Tell us your service area and we'll build a multi-community rate across every card that covers it.
Prices are per business, per mailing, in one community. Multi-mailing discounts apply when mailings are booked together and are not a contract. You can stop before the next mailing and pay the single-mailing rate for what already ran.
▸ Where we mail
Six communities to start.
Every card is built for one community, not a region-wide blast. We are opening a small number of communities at a time so each card is full, well designed, and actually worth keeping. Edwardsville is live today.
Mailing now
Filling, launching soon
Opening as interest builds
Edwardsville Madison County, IL
Mailing nowThe first Spotlight card and the one every other community is built from. Strong downtown, high household income, and residents who already know the card.
See the original →O'Fallon St. Clair County, IL
FillingOur home market and the largest in Metro East. Fast growth along Green Mount Road, and enough households to support a card comfortably.
Ask about this card →Kirkwood St. Louis County, MO
FillingOur first West County community. One of the strongest independent business districts in the metro, and residents who genuinely shop local.
Ask about this card →Ballwin St. Louis County, MO
OpeningWest County's family core. Established neighborhoods along Manchester Road, high home ownership, and the kind of service businesses a kept card works hardest for.
Ask about this card →Webster Groves St. Louis County, MO
OpeningKirkwood's next-door neighbor and its closest match. Old Orchard and the downtown strip are dense with independents, and shopping local here is a habit, not a slogan.
Ask about this card →Belleville St. Clair County, IL
OpeningThe county seat and the largest city in Metro East, with a real downtown on Main Street. Big enough that your 5,000 homes can be the neighborhoods that actually fit your business.
Ask about this card →We add communities in the order businesses ask for them, and only when we can fill the card properly. If your town is not here yet, tell us where you would want one and we will let you know when it opens.
▪ Why a card, in 2026
It stays in the house.
A social post is gone in a scroll. A card with the good local roofer, the good local dentist, and the good local pizza place ends up on the fridge.
Your competitors can't buy in
Category exclusivity is the whole point. When a resident looks at the card and needs an electrician, there's one name there. That's a very different thing from being one of nine listings in a coupon envelope.
Real households, not impressions
5,000 addresses in a defined community. Not 5,000 "reached," not 5,000 "views," but 5,000 mailboxes on streets your customers actually drive down.
No contract, ever
Book one mailing and see what happens. Book three and save 10%. Either way you're never locked into a term, and you're never chasing someone to cancel.
Local first, ads second
Spotlight cards carry local picks and community info alongside the businesses that pay for them. Residents keep the card because it's useful, which is exactly why your spot gets looked at.
/ Start here
Ask about your community
Tell us your business and where you want to be seen. We'll come back with whether that category is still open, when the next card mails, and what it would cost, usually the same day.
- Where we are
- Based in O'Fallon, IL. Independently owned, mailing on both sides of the river.
- Our first card
- Edwardsville Spotlight, the community this model was built in